You've made up your mind. You want to have a
website to represent your business. The next decision to be made . . . who
should you hire to develop your site?
There are many people capable of building their own
personal sites. They can put cute little comments and pictures of their pets or
kids up for you to enjoy. But, when it comes to having a website that will be a
form of marketing for your business, you want someone with experience. Someone
who has an understanding of the Internet and what is the best way to boost the
exposure of a website.
They must have a clear knowledge of a variety of
contributing factors to your sites' success. Such factors include how best to
market your site, the options and limitations of graphics, how to create a site
that is effective within search engines, knowledge of the drawbacks of
different browsers, and the understanding of the coding required for your
site.
It is crucial that your designer understands you, your company and what you want to
accomplish with your website. To determine this, you need to answer a few
questions first. What do you want on your website? What is the desired outcome
of your site?
Is your designer open to your ideas and provides input and
suggestions for improvement?
Have you checked out your competition or other websites to
get ideas of what is the 'norm' for a successful site? The more information you
have prior to starting a website, the more accurately you can communicate with
your designer and get the desired outcome that produces the best
results.
Creating a website can be an overwhelming experience. You need to ensure that
your designer is easy to talk to and keeps you updated on your sites' progress.
If you have questions . . . ask! After all this is your site and you have a
right to know how it is coming along and in terms that you can
understand.
You also need to check out websites that your
designer has made in the past. Check to see that the graphics load quickly,
that it is easy to navigate between the pages, and that overall you like their
style.
Finally, the cost! This is a very important factor for small
business owners when deciding on a website designer. Larger companies will
charge more and can probably make your site very elaborate. If you need a site
filled with all the bells and whistles, you will be paying for it. If you
simply need a site that is a background of your company and the products or
services that you provide, the cost will be considerably lower and you can use
a smaller company or independent designer.
Your website is going to be a 24-hour advertisement
for your company. Skimping on any of the above listed factors will have an
effect on the final result of your website and the outcome that you want from
it. Do your research and you can join other successful businesses who are using
the Internet to boost their exposure and their revenue.
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