Rules of Web Design
Design is a multi-dimensional discipline that extends across art, technology, fashion, architecture, product development and several other fields. Beautiful and creative design can make a product, a marketing material, a web designer in islamabad or even an office space more impressive and memorable. People nowadays are bombarded with a great deal of information with little time to spare and could be easily discouraged if the presentation of the information is not appealing or enticing. Recent studies states that average web surfers make up their minds on whether to stay on a website in less than 5 seconds after visiting the site. A good website should have both great design and great content. Beautiful landscapes and impressive panorama stand out and also invoke an aesthetic appreciation of nature in us, likewise impressive architectural, product and website design could make us experience the same feeling. The process of design involves seeking to generate various possible solutions, utilizing different techniques and thinking outside the box in the production of creative solutions. It is important to remember that good web design in islamabad isn't just about a beautiful treatment alone, but it should also perform at a high speed.
Here are some of the basic rules to make sure your site's visitors get enticed, bookmark your site and most importantly return to your site.
Know your audience
It is important to first identify your audience before commencing on a design project or any other project. Knowing the identity of your target audience is absolutely necessary in order to know how to pass your message effectively to them and hopefully engage them on your website. Knowing your audience will not only help in the presentation of the information but also in creating quality content for them. By spending time thinking about the nature, demography and characteristics of your audience, subsequent design thinking time will be better focused and meaningful. If this is a client's project and you have to execute a comprehensive research, feel free to include it in your quotation.
Use a clear and simple design
Simple is better. A beautiful design relies heavily on understanding the spatial relationships that exist between the different individual components of the design. Common components include logo which represents identity, navigation which should be easy to find and use, content which is what your site visitors are looking for, whitespace which refers to any empty area of a page, and finally the footer which usually contains copyright, contact, and as well as a few links to the main sections of the site. The logo and navigation are usually placed at the top of the website and should placed on every page of the website for better navigation. Whitespace helps a design to "breathe" by guiding the user's eye around a page, but also helps to create balance and unity. Your visitors should be able to find the information they are looking for in your site with three clicks else they are likely to click off your site as rapidly as they clicked on it.
Effective color selection
Selecting colors is no simple matter. Whether you're painting a house, or you're trying to design an attractive website, if you choose the wrong color, you could be headed for a disaster. With most modern displays having the ability to render more than 16 million colors, color combinations should be selected carefully to avoid the infinite number of horrible color combinations waiting to happen. It is important to note that different color choices generate different psychological responses. Ecommerce web site owners want to know which color will make their web site visitors spend more money. There is a field of psychology known as color psychology which is devoted to analyzing the emotional and behavioral effects produced by colors and color combinations. While selecting color, it is important to know whether you need warm or cool colors.
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